The Big Swede BBQ Badass BBQ Boosts are bold and flavorful rubs with a perfect balance of sweet, hot, savory, and salty flavors. They are serious competition-grade rubs that will lift your BBQ to the next level.

Johan’s goal is to cater to professional chefs, competition pitmasters, and backyard BBQ heroes by creating rubs that add great color, great flavor, and great texture and lifting BBQ to new heights—not to overpower the meat.